Just as there are benefits to person-to-person contact, there are also drawbacks. First, offering coaching services in this style limits your availability to a specific geographic area, which makes it challenging to grow your business beyond your physical borders. Second, there are specific business costs associated with face-to-face sessions (e.g., office space, rent, utilities, and commuting requirements). These costs are generally not the same for a virtual environment. Further, either you—as the coach—or the client must travel to some predetermined destination. Weather, unexpected work meetings, traffic and other obstacles can force session cancellations.
From the client’s perspective, face-to-face coaching sessions may be less than desirable due to a chaotic work schedule, inability to secure childcare, too many family obligations and other potential challenges. Still, all clients have different needs and desires and will likely gravitate toward one style of coaching over another. Clients will also likely express their preferences for sessions when they seek your services. This gives you an opportunity to shape your coaching platform as necessary.